Global PR agency Havas Red has strengthened its presence in Africa by opening an office in Côte d'Ivoire, its second on the continent.
Seasoned Havas Red leader Aurélie Jarry takes the helm as Managing Director for the new operation, Havas Red Ivory Coast. Jarry brings over ten years of experience with the agency, most recently overseeing the West Africa region.
The Ivorian office will offer the full spectrum of Havas Red's services, catering to clients in health and wellness, corporate PR and reputation management, technology and e-commerce, consumer and lifestyle, automotive and mobility, travel and hospitality, and even employee engagement and internal communications.
This expansion follows Havas Red's initial foray into Africa with the Johannesburg office launch last September. The Côte d'Ivoire addition, coupled with the November acquisition of Indian firm PR Pundit, brings the agency's global network to 18 markets.
“Bigger, better, bolder — and more borderless — that’s how Havas Red continues to grow each year. Opening up shop in South Africa last year was a big step for us into an exciting region, and now we’re ready to grow our footprint into West Africa, where our Havas colleagues have already been doing groundbreaking work with iconic clients on the Ivory Coast who are also looking for PR and social support,” said James Wright, global CEO of Havas Red and global chairman of the Havas PR Network.
