Raka Khashu Razdan launches marketing and growth advisory firm RMGA

Raka Khashu Razdan, who brings 24 years of experience across the real estate, technology and insurance sectors and has led marketing and communications for CBRE, AMD and MetLife India, has launched RAKA Marketing & Growth Advisors LLP (RMGA), a senior advisory practice that helps organisations build their brand, protect their reputation and turn market presence into measurable business growth. Its services span Client Engagement, CRM, Lead Generation, Social and Digital Content Strategy, Public Relations, Media Relations, Events, CEO Profile Building, Employee Engagement and Internal Communications.

RMGA's current portfolio includes a top-tier BFSI company, alongside leading clients in the real estate, hospitality, and technology sectors.

To deliver on its mandate, RMGA brings together a tightly integrated team structured for modern execution. Led by Raka's 24 years across global markets, the practice includes a former national financial journalist who led corporate communications for a premier US multinational, alongside a high-energy team of Gen Z associates specializing in quantitative economics, dynamic brand design, and AI-driven research. This hybrid bench ensures clients receive both high-level boardroom counsel and agile, next-generation execution.

The advisory is designed for companies at a turning point: entering a new market, launching a new business, raising capital, or professionalising a marketing function that has grown without a clear plan. At these moments, the cost of weak positioning shows up directly in lost deals, slower sales cycles and missed talent. RMGA puts senior, hands-on judgement into the room to close that gap.

Two pillars: Marketing and Growth

Clients can engage RMGA across both pillars or either one on its own:

Marketing (the demand engine): Client Engagement, CRM, Lead Generation, Social and Digital Content Strategy, Public Relations, Media Relations, Events, CEO Profile Building, Employee Engagement and Internal Communications.

Growth (the revenue engine): converting brand equity into business. This covers business development planning, target account prioritisation, client engagement programmes, and opening doors to decision-makers through senior relationships.

“Marketing is a revenue contributor, not a support function. Brand strength, managed well, opens doors that no sales pitch can. Most companies don’t need another agency. They need senior judgement in the room, owning the outcome. That’s what we’ve built RMGA to do,” said Raka Khashu Razdan, Founder and Partner, RMGA.

Engagement models

RMGA offers a range of engagement models, from an end-to-end mandate in which the firm owns the marketing function and its KPIs, to modular mandates covering specific areas such as the CEO’s office, media relations or digital strategy.

Its flagship Build, Run and Hand Over model runs as a six-month sprint. RMGA audits a company’s marketing function, designs the structure and helps hire the in-house team, puts the strategy into operation, and steps away once the unit can run on its own. Shorter engagements include positioning sprints, executive profiling, media training for senior leaders and an internal Media Champions Programme.

Strategic outlook

RMGA’s approach is shaped by four shifts Raka sees in how organisations in India and the wider region use marketing:

·      Marketing will be judged on revenue. Boards and CEOs increasingly want marketing measured by pipeline, deal velocity and client wins, not reach alone. RMGA agrees business KPIs at the start of every mandate and reports against them.

·      AI will reward judgement over volume. As AI makes content faster and cheaper to produce, the advantage moves to knowing what to say, to whom and when. RMGA uses AI to raise team productivity while keeping senior strategy at the centre of the work.

·      Leaders are the brand. In sectors such as real estate, financial services and technology, decision-makers buy from people they trust. Visible, credible leadership communication is now a growth lever, not a vanity exercise.

·      Growth is increasingly cross-border. Indian companies are scaling into international markets, and global firms are deepening their presence in India. Both need a story that works in more than one market. Raka’s regional remit across India, Southeast Asia, the Middle East and Africa gives RMGA that perspective.

Over the coming years, RMGA plans to deepen its work in technology, BFSI, insurance and real estate, extend into adjacent sectors where reputation drives growth, and build a bench of senior specialists to support clients in India and international markets.

Raka added, “The next decade will reward companies that can explain clearly why they matter, and to whom. Marketing that can’t show its link to revenue will be the first budget to be cut. Marketing that can will be the last. RMGA exists to help our clients build the second kind.”