4WD Tech PR partners with GDAI for PR and strategic communications at IGDC 2026
4WD Tech PR, a specialist in the space of emerging technology, gaming and AI, has been appointed to lead the public relations and strategic communication mandate for the India Game Developer Conference (IGDC) 2026. IGDC, led by Game Developer Association of India (GDAI) is the country’s foremost industry platform bringing together all stakeholders including investors, game publishers, developers, and enthusiasts. 4WD Tech PR is founded by Sharmilee Daru, known for her pioneering role in bringing gaming into mainstream and positioning it as a serious business sector. From building the media ecosystem around a young and evolving industry to helping gaming startups communicate their brand ethos, establishing credible narratives and shaping market perception, the consultancy has been among the core builders of the gaming ecosystem and has led gaming mandates and IPOs opening newer pathways for the industry to move forward.With this mandate, 4WD Tech PR will work closely with the Game Developer Association to strengthen IGDC’s global relevance and positioning as the pivotal platform connecting India’s gaming ecosystem with the world. Through strategic storytelling and engagement the mandate will amplify IGDC’s role in empowering the industry, enabling startups and businesses to scale, and nurturing a globally competitive talent pipeline. This year IGDC 2026 will host 10,000+ enthusiasts from India, Japan, USA, and Korea, among other countries. Taking place from October 28 at the Chennai Trade Centre, this 4-day event will bring together investors and industry stakeholders in addition to a large number of adjacent sectors. Sharmilee Daru, Founder & CEO, 4WD Tech PR, said, “With India’s video game market crossing the $1 billion mark in 2025, gaming is emerging as a significant economic and cultural force, particularly among the next generation. India has the talent, creativity and scale to become a much stronger global player. The next phase of growth will depend on building globally competitive studios, attracting investor confidence and creating sustained market visibility for Indian game developers. Industry platforms such as GDAI and IGDC have a pivotal role to play in bringing these stakeholders together and strengthening India’s position in the global gaming ecosystem.”Shruti Verma, CEO, Game Developer Association of India (GDAI), added, “IGDC has always been at the forefront of strengthening India’s game development ecosystem and connecting it with global markets. As the platform grows in scale and international influence, we are pleased to bring 4WD Tech PR on board as our strategic communications partner. Together, we aim to strengthen the industry’s visibility, spotlight Indian talent and innovation, and build greater global recognition for India’s gaming ecosystem.”With a sharp focus on strategic communications, 4WD Tech PR works with brands across global markets to shape narratives, influence perception and build credibility across AI, gaming, emerging technologies and blockchain. Combining deep sector expertise with a global outlook, the consultancy helps brands articulate their value, build meaningful industry relevance and strengthen their positioning in an evolving technology landscape. The specialist consultancy also works with ecosystem shapers and key industry leaders across gaming and AI, and has been managing GDAI’s communications mandate since 2025.
