Global communications firm FINN Partners has appointed Anusuya Mitra as Partner to lead its corporate communications practice in Hong Kong and oversee strategic growth initiatives across Greater China and the wider Asia-Pacific region.
Mitra brings more than 17 years of agency and in-house experience across major Asian financial and commercial hubs, including Hong Kong, Shanghai, and Mumbai. In her new role, her scope includes driving business development, expanding team capabilities, and securing client briefs centered on brand reputation and corporate storytelling.
"Anu brings a proven track record of navigating regional landscapes and executing integrated corporate communications strategies," said Annouchka Behrmann, Managing Partner of FINN Partners Greater China. "Her understanding of cultural nuances across India, Mainland China, and Hong Kong will be valuable as we grow our portfolio and deliver communications excellence for our clients.”
Prior to joining FINN Partners, Mitra served as Regional Director of Corporate Communications at Hong Kong-based agency Sinclair. Her background spans both agency and corporate positions at organizations including FedEx Express APAC, Ketchum, WPP, WE Communications, Archetype, and Adfactors PR.
Throughout her career, Mitra has managed communications strategies across sectors including logistics, technology, real estate, and education. Her client portfolio includes major international brands and organizations such as Lenovo, HP, Honeywell, FedEx, CBRE, Pacific Basin, New Development Bank, and Hong Kong Talent Engage.
"I love the art and hustle of communications — it suits my high-energy, people-first style," Mitra said. "I am thrilled to be part of FINN Partners because of their strong reputation for combining global reach with deep local insight... and am ready to go after meaningful remits where brand reputation really matters."
