Punt Creative has been appointed as the communications partner for PizzaExpress India following a competitive multi-agency pitch.
Under the mandate, Punt Creative will lead the brand's communication and digital strategy, social media, content, and integrated campaign development. The agency will be responsible for strengthening PizzaExpress India's digital presence, developing its content ecosystem, and creating culturally relevant campaigns that deepen consumer engagement across platforms. Speaking on the partnership, Harsh Shah, Managing Director, Punt Creative, said, "PizzaExpress is a brand with incredible heritage and a strong point of view on food, culture, and dining experiences. We are delighted to partner with the team in India and look forward to creating meaningful campaigns and consumer conversations that strengthen the brand's presence and engagement across digital platforms." Shambhavi Mishra, Group Head of Marketing, Gourmet Investments Hospitality Group (GIHG), said, "As PizzaExpress continues to strengthen its brand and deepen connections with today's consumers, we were looking for a partner that could combine strategic thinking with culturally relevant creativity. Punt Creative demonstrated a strong understanding of our brand, audience, and ambitions for the digital space. We look forward to collaborate with the team to create meaningful conversations, memorable campaigns, and experiences that resonate with our consumers." The appointment comes at a time when PizzaExpress continues to exapand its footprint in India, bringing its signature handcrafted pizzas and contemporary dining experience to consumers across key markets while strengthening its digital-first brand narrative. Founded in London in 1965, PizzaExpress is the UK's No.1 pizza brand, known for its signature handcrafted pizzas, contemporary dining experience, and rich heritage. As the brand continues to grow in India, it remains focused on delivering exceptional dining experiences while building stronger connections with consumers across markets. Led by founders Madhu Sudan and Priyanka Agrawal, Punt Creative has built a reputation for creating business-impacting work across brand strategy, creative, content, social, influencer marketing, technology, and digital transformation. The agency currently works with leading brands across categories including brands lifestyle, food & beverage, healthcare, and consumer products. In India, PizzaExpress operates 38 restaurants across nine cities, spanning metros and select tier-2 markets. GIHG also manages other international restaurant brands, including Olive Garden, Chilli's and P.F. Chang's.
