The Other Circle (TOC) has been appointed as the communications and public relations partner for the fourth edition of CultureCon, India's flagship conference dedicated to the creative economy.
The two-day conference will be held on August 6-7 at the National Centre for the Performing Arts (NCPA) in Mumbai and is presented by Art X Company and Festivals From India in partnership with the NCPA. This year's edition is centred on the theme, "Creative Economy: Culture, Capital, Commerce and Careers," and will bring together artists, entrepreneurs, investors, policymakers and cultural leaders to discuss the future of India's creative industries.
As part of its mandate, TOC will lead strategic communications, media relations, narrative development and thought leadership initiatives for the event. The agency will focus on amplifying conversations around India's growing creative economy across business, policy, education and cultural sectors.
The appointment further strengthens TOC's portfolio across culture, entertainment and consumer brands and reflects its positioning at the intersection of business, storytelling and the arts.
"CultureCon is asking one of the most important questions facing India's creative sector today: what does it take to build sustainable creative careers?" said Aakanksha Gupta, Founder and CEO of The Other Circle.
"At TOC, we believe the creative economy deserves the same strategic storytelling that technology, finance and startups have benefited from over the past decade."
CultureCon has emerged as a platform for examining the economic and social impact of India's creative industries, with this year's conference expected to explore how cultural enterprises can create sustainable opportunities across sectors ranging from the arts and media to design, entrepreneurship and innovation.
Rashmi Dhanwani, Founder-Director of Art X Company and Festivals From India, said TOC's understanding of both culture and strategic communications made the agency a natural fit as the conference seeks to broaden its influence and reach.
According to UNESCO, the creative economy contributes approximately 3.1% of global GDP and accounts for 6.2% of global employment. The sector is also one of the world's largest employers of young people, employing more individuals between the ages of 15 and 29 than any other industry.
The growing prominence of India's creative economy has further elevated discussions around cultural entrepreneurship, intellectual property, creative careers and investment in the arts, making platforms such as CultureCon increasingly relevant for stakeholders across industries.
By bringing together voices from culture, business and policy, CultureCon 2026 aims to contribute to a broader conversation about building a more sustainable and globally competitive creative economy for India.
