Former journalists Paul Clifford and Emilie Hill have launched Context Studio, an independent communications and brand agency based in Dubai. The agency partners with businesses across the hospitality, wellness, beauty, interiors and lifestyle sectors, offering services spanning PR, editorial storytelling, content creation and strategic brand positioning.
Hill brings more than a decade of experience across journalism, fashion, interiors, PR and digital communications in London and Dubai, having held roles at JBH Public Relations, ITP Media Group, MailOnline and The Telegraph. Clifford contributes decades of media and communications expertise, working extensively with hospitality, food and beverage, design and business publishing brands. He most recently served as Group Editor for the hospitality division at ITP Media Group.
"We've both spent our careers around founders, operators and creative entrepreneurs with exceptional ideas," said Paul. "Often, what they're missing isn't a better product or service, it's the ability to clearly communicate what makes them different. Context Studio exists to help bridge that gap.”
"We never wanted to build an agency where clients become account numbers. Many of the businesses we work with have been built through years of hard work, personal investment and a clear vision from their founders. We believe those businesses deserve communications partners who are genuinely invested in their success.”
"Today's audiences and consumers are increasingly discerning about where they place their attention and spend their money. The brands that stand out are those with a clear sense of identity and a story worth telling. Our role is to help founders understand how they should be positioned, what makes them relevant and how to communicate that with confidence,” Emilie said.
“By keeping our client portfolio deliberately small, we're able to build stronger relationships, think more strategically and deliver work that reflects the individuality of each brand."
