The Hong Kong Tourism Board (HKTB) has named Dubai-based integrated communications agency Katch International as its PR, social media, branding and experiential communications partner for the GCC market.
Under the new partnership, Katch International will drive strategic communications across the Gulf, positioning Hong Kong as a must-visit destination through targeted media relations, social storytelling and integrated campaigns. The collaboration will highlight the city's unique blend of cultural heritage, luxury experiences, family attractions, world-class dining and year-round events, as outbound travel from the GCC continues to grow and regional travellers increasingly seek immersive and entertainment-led experiences.
Commenting on the appointment, Georgina Woollams-Edwards, Founder and Managing Director of Katch International, said: "This is an incredibly exciting addition to our portfolio and a partnership we are immensely proud of. HKTB is one of our most prestigious destination wins to date."
She added: "Hong Kong is one of the world's most vibrant and dynamic destinations, seamlessly blending culture, innovation, entertainment and heritage into one unforgettable visitor experience. At Katch, we are passionate about working with brands and destinations that inspire people and create meaningful connections, and the Hong Kong Tourism Board embodies exactly that."
As part of its remit, Katch International will strengthen Hong Kong's appeal among GCC audiences, increasing awareness of the destination and showcasing the breadth of experiences available to travellers from the region.
"Hong Kong has so much to offer, and we look forward to inspiring even more GCC travellers to discover this truly one-of-a-kind destination," Woollams said.
Established in its current form in 2001, the Hong Kong Tourism Board is a government-subvented organisation responsible for promoting Hong Kong as a world-class travel destination. Working closely with government entities, tourism stakeholders and industry partners, HKTB plays a central role in enhancing the visitor experience while reinforcing Hong Kong's position as one of Asia's leading international destinations for culture, entertainment, dining, business and leisure.
About Katch International
Katch International is a Dubai-based integrated communications agency specialising in public relations, social media, branding and experiential marketing across the Middle East.
