Adgcraft Communications marks 5th Foundation Day with PRISM 2026 startup session
The PR Post Bureau
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Adgcraft Communications, one of the most trusted PR agencies in India, announces a mentorship session for startups as part of its flagship initiative PRISM 2026 (Public Relations Impact Strategy and Media). The session marks another milestone in the agency's fifth anniversary celebrations and will focus on why public relations and strategic communication are as critical to a startup's survival as the product or service itself. The event will be held at the Constitution Club of India, New Delhi, on July 18, 2026.Speaking on the initiative, Abhinay Kumar Singh, Founder and MD of Adgcraft Communications, said, "As Adgcraft Communications completes five years, we are proud to celebrate our journey of trust and growth. Over the years, we have grown alongside India's evolving communications industry while staying true to our vision of helping brands find their voice and create meaningful impact. Through PRISM 2026, we want founders to understand that a great product needs a great story to go with it. Startups that invest early in how they communicate build the kind of trust that outlasts their competitors. Too many founders wait until a crisis or a funding round to think about their narrative; by then, it is already too late. Our goal with this session is simple: to help startups see PR not as an expense but as an investment that compounds over time, the same way a good product does."Commenting on this, Hassan Faridi, Account Director, Adgcraft Communications, said, "Many startups invest months in building a great product but spend very little time building the visibility and credibility needed for that product to succeed. Media relations is not about securing one-time headlines; it is about creating sustained trust through credible storytelling, strategic positioning, and consistent engagement with the right media platforms. The right coverage helps startups build investor confidence, attract customers, strengthen employer branding, and differentiate themselves in an increasingly competitive market. Through PRISM 2026, founders will gain practical insights into how the media works, what journalists look for in startup stories, how to avoid common communication mistakes, and how strategic public relations can become a long-term business growth driver rather than just a marketing activity."India is now home to nearly 1.97 lakh DPIIT-registered startups, making it the world's third-largest startup ecosystem. Yet close to 90 percent of these ventures fail within five years, and 2025 alone saw over 11,000 shutdowns, roughly 30 startups closing down every single day. Product-market fit issues account for a large share of these failures, while team and leadership breakdowns explain another significant chunk. Founders across sectors are also finding it harder to stand out, with intense, undifferentiated competition pushing many into losing price wars. A good product alone does not guarantee survival. Startups that fail to communicate their vision clearly to investors, customers, and the market often lose ground to competitors with a stronger narrative, even when the underlying offering is weaker.This is the gap PRISM 2026's mentorship session aims to address. Many early-stage founders in India treat PR as an afterthought, something to invest in only after the product is built and funding is secured. In reality, communication and reputation-building need to run parallel to product development from day one. A startup that can articulate its value clearly, build credibility with stakeholders, and manage its narrative during both growth and crisis stands a far better chance of attracting investors, customers, and talent than one relying on product quality alone. The session is open to startups at all stages, and there is no participation fees. Interested startups can register for the session through the official registration link. https://docs.google.com/forms/d/e/1FAIpQLSetKY2unewpbvMoHgMWU-T88RT_DjKcLhmuO87YSA75J4YO4Q/viewform
