Eureka Forbes appoints Concept PR as official Communications Partner

India’s leading health and hygiene solutions company, Eureka Forbes Ltd has recently onboarded Concept Public Relations Ltd, one of India’s leading integrated communications consultancies, as their communications partner. As part of this strategic collaboration, Concept PR will drive Eureka Forbes' integrated communications strategy, managing the company's overall corporate and brand communications portfolio.

This mandate marks a significant win for Concept PR, reinforcing its expertise in managing complex, multi-layered communications across large conglomerates and delivering integrated strategies spanning traditional PR and digital ecosystems.

Under this mandate, the agency will support reputation management, strategic media relations, thought leadership, executive profiling, stakeholder engagement, and communication initiatives across Eureka Forbes' key business segments, including water purification, air purification, and vacuum-cleaning solutions.

Anurag Kumar, Chief Growth Officer, Eureka Forbes Limited, said on the collaboration, “We are pleased to onboard Concept PR as our communications partner. As we continue to strengthen our presence across categories and drive innovation-led growth, strategic communication will play a critical role in amplifying our brand story and business vision. The agency’s deep expertise in corporate reputation management and integrated communications will help us further enhance our engagement with key stakeholders and reinforce Eureka Forbes' position as a trusted household brand.”

Suhas Tadas, Senior Vice President, Concept PR, added, “This is a significant and strategic mandate for us. With a strategic PR approach, we look forward to building a strong, cohesive narrative for the Group and its leadership, amplifying their vision, innovation, and market leadership across platforms.”

The partnership aims to further strengthen Eureka Forbes' corporate reputation, amplify its innovation-led growth narrative, and enhance stakeholder engagement across traditional and digital media platforms.

With its extensive expertise in corporate communications and brand reputation management, Concept PR will work closely with Eureka Forbes to build compelling narratives that reinforce the company's leadership position in the health and hygiene category.