Jajabor Brand Consultancy (JBC) has won the PR mandate for FlixBus India, the Indian arm of Flix, Europe’s largest intercity mobility platform, to manage its end-to-end communications in the country.
Under the mandate, JBC will lead FlixBus India’s public relations, media strategy, reputation management, executive visibility, and brand narrative, supporting the company's next phase of growth in the country. The partnership comes at a pivotal moment as FlixBus India deepens its operational footprint and establishes itself as a leading player in the country's intercity mobility sector.
Surya Khurana, Managing Director, FlixBus India, said: “India's intercity travel sector is undergoing a significant transformation, yet there remains a considerable gap in awareness around safe, technology-enabled, and sustainable mobility solutions. As we continue expanding our network and bringing the FlixBus experience to more Indian travellers, it is important for us to build stronger conversations around what modern intercity travel can look like. We were looking for a communications partner that understands both the Indian market and our long-term vision for the category. Jajabor brings a strong understanding of reputation building and strategic storytelling, and we look forward to working together to support our growth journey in India.”
Prerana Mundhra, Manager, Public Affairs, FlixBus India said: "India is one of FlixBus' most strategic growth markets globally, and as we continue expanding our network and connecting more cities across the country, clear and consistent communication remains an important part of our growth journey. We have built a strong foundation for stakeholder engagement and brand storytelling, and Jajabor's experience in strategic communications will help us scale these efforts further. We look forward to working together to support our communications objectives and strengthen conversations around the future of intercity travel in India."
Commenting on the partnership, Upasna Dash, Founder & CEO, Jajabor Brand Consultancy, said: “We are very excited to partner with FlixBus India and help build awareness, trust, and preference for a brand that is redefining how people travel between cities. As the intercity mobility sector evolves, there is a strong opportunity to shape conversations around safer, more reliable, and sustainable travel. At Jajabor, we believe communications should do more than generate visibility—it should drive tangible business outcomes, whether that means accelerating market adoption, strengthening stakeholder trust, influencing perception, or supporting growth objectives.”
Founded in 2017 by Dash, JBC has over the past nearly nine years built a reputation for communications that drive measurable business outcomes, working with 200+ brands across startups, Fortune 500 companies, and leading venture capital firms, entirely without external funding. The FlixBus India mandate adds to a growing portfolio of high-impact clients across mobility, technology, and sustainability.
JBC's scope covers proactive media relations, thought leadership programming for senior leadership, reputation management, and crisis preparedness, positioning FlixBus India as not just a mobility brand, but a credible voice in conversations around safe and sustainable intercity travel in India.
