Western Union has appointed Nandini Prashad as Communications Manager for Asia Pacific, strengthening its regional communications leadership as the global financial services company continues to expand its digital payments and cross-border money movement capabilities across the region.
Based in Singapore, Prashad will lead public relations, media engagement, executive communications and internal communications initiatives across Western Union's Asia-Pacific markets. Her remit includes supporting the company's corporate reputation, leadership visibility and stakeholder engagement efforts in one of its most strategically important growth regions.
Prashad joins the role with more than 12 years of experience spanning corporate communications, public affairs, media relations and strategic storytelling. Prior to joining Western Union, she held communications roles at Intel, where she supported regional communications programmes across Asia, including product launches, corporate messaging and executive engagement initiatives.
Her career also includes communications positions at the British High Commission in Singapore and Singapore's Agency for Science, Technology and Research (A*STAR), where she worked on policy communications, crisis communications, stakeholder engagement and thought leadership programmes.
The appointment comes as Western Union continues to evolve beyond its traditional remittance business into a broader digital financial services platform. Founded in 1851 and headquartered in Denver, Colorado, the company operates in more than 200 countries and territories, offering cross-border payments, digital money transfers and financial services solutions to consumers and businesses worldwide.
Asia Pacific remains a key market for Western Union as demand for digital payments, cross-border transactions and remittance services continues to grow across emerging and developed economies. The company has been investing in digital transformation initiatives, strategic partnerships and product innovation to strengthen its position within the increasingly competitive fintech landscape.
Prashad's appointment reflects the growing importance of strategic communications in supporting financial services organisations as they navigate regulatory developments, technological transformation and evolving customer expectations across the region.
