Ruder Finn India has promoted Aashima Malik to Senior Vice President and Consumer Tech Practice Lead, expanding her leadership responsibilities across the agency's consumer technology portfolio and integrated communications business.
In her new role, Malik will continue to drive strategic communications programmes, consumer technology mandates, integrated brand campaigns and business growth initiatives, while strengthening the agency's capabilities in reputation management and brand storytelling.
Malik has been part of Ruder Finn India for several years, progressing through a series of leadership positions including Vice President – Consumer & Tech, Senior Account Director and Account Director. During her tenure, she has played a key role in developing communication strategies for leading global and Indian brands across the consumer technology landscape.
With extensive experience spanning public relations, corporate communications, digital campaigns, influencer engagement and consumer outreach, she has built a strong track record in delivering integrated communications programmes and enhancing brand visibility for clients across multiple sectors.
Prior to joining Ruder Finn India, Malik held positions at Genesis BCW, Imprimis Life PR, Good Works, Meow 104.8 FM and Asian Age, gaining experience across media, public relations and strategic communications.
Her elevation reflects Ruder Finn India's continued focus on strengthening its leadership bench and expanding its expertise in consumer technology communications, an increasingly important area as brands navigate rapid digital transformation and evolving consumer expectations.
