Omnicom Oceania has appointed Kate Racovolis to the newly created role of Head of Communications as the company continues to strengthen its connected capabilities model across media, creative, customer experience, communications, data and technology.
Reporting to Chief Marketing and Communications Officer Kim Hamilton, Racovolis will lead the group's communications function, overseeing executive communications, corporate reputation and strategic stakeholder engagement across the business.
The appointment brings an experienced communications and corporate reputation specialist into Omnicom Oceania's leadership team. Racovolis joins from The Australian, where she served as Editor of The Growth Agenda, leading coverage of Australia's marketing, media and advertising sectors. Her background spans both journalism and strategic communications, with experience advising organisations and senior executives on thought leadership, reputation management and stakeholder engagement.
Announcing the appointment, Kim Hamilton said Racovolis' combination of editorial, communications and industry expertise would be a valuable addition to the organisation.
"Kate brings a unique combination of journalism, communications and industry experience, having previously worked closely with many of the leaders, businesses and ideas shaping Australia's business, marketing and communications landscape," Hamilton said.
"Through her work at The Growth Agenda and across a career spanning journalism and communications, Kate has contributed to important conversations around growth, marketing effectiveness and business impact. That perspective, combined with her understanding of reputation and stakeholder engagement, makes her a strong addition to our leadership team."
Hamilton added that Racovolis would help elevate conversations around marketing, communications and business growth while supporting clients in bringing their growth stories to market.
Commenting on her appointment, Racovolis said the opportunity to join Omnicom Oceania at a transformative period for the business was a key attraction.
"Throughout my career, I've had a front-row seat to how businesses grow, transform and compete – and the role marketing and creativity play in driving that," she said.
"What attracted me to Omnicom Oceania is the ambition behind the business, the calibre of its people, and the opportunity to work with some of the industry's most talented leaders and specialists."
She added that she looks forward to supporting the organisation's leadership team, showcasing the expertise across the group and highlighting the impact its businesses create for clients.
The appointment reflects Omnicom Oceania's continued investment in strengthening its communications capabilities as it advances a more integrated approach across its network of agencies and specialist disciplines.
