PR Newswire has announced its Affiliate Membership with the Public Relations Consultants Association of India (PRCAI), a professional body representing the communications and public relations industry in India.
The affiliation will enable PR Newswire to participate in PRCAI's industry forums, thought leadership initiatives, and sector-wide discussions. The collaboration is also aimed at contributing to efforts focused on strengthening professional standards and promoting best practices across the communications landscape.
Commenting on the development, Winston D'Souza, Business Head, PR Newswire India, said, "India's communications industry is at a pivotal moment, shaped by digital transformation with AI-driven visibility and evolving stakeholder expectations. Our partnership with PRCAI is a step towards achieving this and strengthening the network for faster and better results."
Amit Yadav, Business Head, PR Newswire India, added, "Our affiliate membership with PRCAI reflects our commitment to supporting industry dialogue, enabling knowledge exchange, and contributing to the professionalization of PR and corporate communications in India."
As part of the affiliation, PR Newswire will engage with several PRCAI initiatives, including the Client–Consultancy Partnership Charter, industry events, thought leadership platforms, training programmes, masterclasses, HR forums, and networking opportunities across the association's member ecosystem.
The partnership is expected to create avenues for greater collaboration, knowledge sharing, and professional development within India's communications and public relations sector.
