Aleph, a global leader accelerating digital advertising and fintech solutions across more than 130 high-growth markets, today announced the appointment of Arshan Saha as its new Regional Managing Director for Asia Pacific. The appointment reinforces Aleph’s commitment to APAC, one of the world's most dynamic and fast-evolving digital regions, reinforcing its commitment to connecting global platforms with local advertisers at scale.Saha joins Aleph from WPP Media, where he most recently served as Chief Executive Officer of Singapore & Malaysia as well as Media Management & Delivery in APMEA. In that role, he drove client success, product enablement and operational excellence across addressable media, influencer, and commerce, championing media accountability and bringing together platforms, people, and partners to unlock new growth opportunities for clients.Based in Singapore, Saha will report directly to Ignacio Vidaguren, Chief Operating Officer and Partner at Aleph. He will lead the company's regional strategy and operations across APAC, focusing on scaling Aleph's footprint, strengthening platform partnerships, and maximizing value for advertisers and partners across the region's diverse markets."I am very happy to welcome Arshan to Aleph! He brings 17 years of experience in the advertising industry, launching and scaling data-driven businesses across Asia Pacific's most complex and competitive markets — China, India, Australia, Southeast Asia. His product and platform expertise, paired with a genuine commitment to mentorship and innovation, will be invaluable as we continue to raise the bar for what's possible in digital advertising across APAC", said Ignacio Vidaguren, COO and Partner of Aleph."APAC continues to lead with pace in innovation and transformation leading to limitless potential, and the opportunity to lead Aleph's growth across this incredibly diverse and fast-moving region is one I'm delighted to take on," said Arshan Saha, Regional Managing Director APAC at Aleph. "Aleph's combination of global scale, top-level platform partnerships, and deep local execution is unmatched, and I look forward to working alongside our talented teams across the region to unlock new possibilities for our partners, our clients, and the wider digital ecosystem."Aleph empowers brands and advertisers across 15 APAC markets with seamless access to its unique suite of media partners, including major platforms as Spotify, Microsoft, Pinterest, Criteo, TikTok, Snapchat, Google, X, and Reddit. This enables local businesses to benefit from deep insights into the regional digital landscape and stronger publisher relationships, while equipping global platforms with the local expertise needed to scale successfully across high-growth markets.Aleph offers integrated opportunities across 130+ high-growth markets worldwide. With over 20 years of experience and partnerships with more than 50 of the world's leading digital platforms, the company has established a global footprint with teams in over 90 offices worldwide.
