Hong Kong-headquartered marketing & PR firm PLUG has expanded into Singapore with the opening of a new office, strengthening its footprint across the Asia-Pacific region. The operation will be led by Jolin Ng, who joins as Managing Director.
The move follows a soft launch in 2025 and marks the agency’s latest step in its regional growth strategy. The Singapore office will offer integrated communications services, including public relations, influencer marketing, social media management, and content creation.
Ng brings more than 15 years of experience in strategic communications, having held senior positions at Hill+Knowlton Strategies, AKA Asia, and W Communications Singapore. She first joined PLUG’s Hong Kong office in 2018 and has worked closely with the agency across multiple markets.
PLUG said the Singapore team has already secured a roster of clients that includes Stroke Support Station, Play Nation, Thekchen Choling Singapore, Airbnb, Driscoll’s, and Pizza Hut.
Commenting on the expansion, Lara Jefferies, Founder and Managing Director of PLUG, said: “Expanding from Hong Kong to Singapore with Jolin, whom we've worked with for years, is a natural evolution. She brings deep experience in both cities, an analytical mind, fantastic connections, and an innate understanding of the PLUG culture and passion for our work.
“With our expertise across both markets, we’re able to connect communities, unlock new collaborations, and help brands operate more fluidly across Asia.”
