Independent communications agency In The Media PR has reinforced its leadership team with the appointment of Erin Maher — an award-winning journalist and former National News Director at Nine Radio — as Campaign Director.
The appointment comes as the agency, which operates across Sydney, Melbourne, and the Gold Coast, enters a strong growth phase, having recently added Dulux, Yates, OzHarvest, The Bills Crews Foundation, and Randstad to its client roster.
To support this expansion, the agency has made several senior hires over the past six months, including Andrew Arthur, who brings over 20 years of media experience with leadership roles at ABC Gold Coast and across regional Queensland, joining as Senior Campaign Manager. Further additions to the team are expected in early 2026.
Maher joins an accomplished group of campaign directors that includes Laura Tunstall, who spent more than two decades as a senior reporter and producer at Channel 9 on programs such as A Current Affair, Today Show, and Nine News; and Amie Meehan, a three-time ACRA award-winning newsreader with extensive experience in radio journalism, most recently on 2GB’s Breakfast News with Ben Fordham.
With a broadcast journalism career spanning over 30 years, Maher has covered four federal elections, three state elections, and five Olympic Games. She has reported from Jakarta following the 2004 embassy bombing and managed 2GB’s newsroom coverage of major events including the Christchurch earthquake, Cyclone Yasi, and the Black Summer bushfires.
Speaking about her new role, Maher said, “I have a passion for storytelling and breaking down complex issues so they’re easy to understand. I’m excited to bring that experience to our clients at In The Media PR. It’s inspiring to join an agency of former journalists who truly understand the media landscape and how it keeps evolving.” Janyne Moore, Co-Founding Director of In The Media PR, said Maher’s appointment strengthens the agency’s leadership bench. “Erin has spent decades shaping narratives within the national news cycle. Her insight and experience are invaluable to our team and clients as we continue to grow.” Co-Founding Director Oryana Angel added, “Our agency is built on newsroom expertise, and that gives us a real edge in crafting campaigns that cut through. Erin’s addition, along with the strength of our wider team, reflects our commitment to delivering powerful results for our clients.”
Founded in 2016, In The Media PR has established a strong and diverse client base, representing organizations such as The Prostate Cancer Foundation, Heart Research Australia, Adora Fertility, Your Future Strategy, Teleperformance, VoltX, Experience Gold Coast, Paul Bennet Airshows, MOSH, and Katherine Outback Experience.
