TOD, the sports and entertainment streaming platform owned by beIN MEDIA GROUP, has appointed Golin MENA as its regional public relations partner following a competitive multi-agency pitch.Under the mandate, Golin MENA will handle both corporate and consumer communications for TOD across key markets including the GCC, Egypt, North Africa and the Levant. The scope of work includes earned media strategy, strategic narrative development and creative campaign execution to support TOD’s sports and entertainment portfolio.The appointment comes at a time when TOD has a pipeline of regional sporting tournaments, original content and market expansion initiatives planned for 2026.Commenting on the appointment, Stephen Worsley, Regional Managing Director at Golin MENA, said, “TOD is one of the most dynamic platforms in the region, reshaping how audiences consume world-class sport and entertainment. Winning this mandate reflects our team’s ability to deliver culturally resonant, earned-first storytelling and to support brands operating at speed and scale. We look forward to partnering with TOD during a period of rapid evolution in the regional streaming landscape.”To deliver the mandate, Golin MENA will deploy an integrated, cross-market team spanning its GCC and North Africa operations, with a focus on consistent execution across regions.The appointment adds to Golin MENA’s portfolio across media, technology, entertainment and sports in the region.