Poorbita Bagchi has joined Dentsu India as Senior Manager, Corporate Communications. She announced the new role on LinkedIn, marking a move after her stint at SPAG.Bagchi was associated with SPAG as a Manager, where she worked across digital strategy, branding and identity.Prior to SPAG, Bagchi worked with Hindustan Times as a Senior Content Producer. Her responsibilities included editing, proofreading and rewriting stories, along with handling SEO requirements and publishing content for the publication's digital platform.She began her editorial career with The New Indian Express, where she worked as a Sub-Editor. Earlier, she was associated with The Logical Indian as a Senior Sub-Editor/Writer. She also completed an internship with BloombergQuint.With experience spanning journalism, content production, digital strategy and corporate communications, Bagchi takes on her new role at Dentsu India.