Dhanesh Kandhari has launched Trustcraft PR, a founder-led reputation and communications advisory, following his eight-and-a-half-year stint at Adfactors PR. The new venture will focus on fintech, financial services, technology and founder-led businesses, offering strategic counsel across corporate reputation, leadership positioning and communications.Announcing the launch on LinkedIn, Kandhari said the decision followed more than 12 years of experience in public relations and communications consulting, during which he advised over 50 businesses. He described the venture as an opportunity to build an advisory centred on strategic counsel, long-term relationships and reputation management.Trustcraft PR will offer services across reputation strategy, corporate communications, CEO and leadership communications, financial and capital markets communications, media relations, thought leadership, crisis and reputation risk management, and special situations. The advisory will follow a founder-led model, with clients working directly with Kandhari for senior counsel and execution.During his tenure at Adfactors PR, Kandhari worked with founders, CEOs and leadership teams across financial services and fintech. He also led the firm's fintech practice, with responsibilities spanning strategic client counsel, business development, mandate growth and team leadership. His experience covered businesses across fintech, insurance, taxation, banking and capital markets, with assignments involving IPO communications, fundraising, product launches, executive thought leadership, crisis preparedness and corporate reputation programmes.His selected assignments included supporting Groww's communications journey across its pre-IPO, IPO and post-listing phases, leading communications for Global Fintech Fest 2025, working on Galaxy Health Insurance's corporate narrative and helping establish Kiwi's positioning in the credit cards on UPI category.Before joining Adfactors PR, Kandhari was associated with Perfect Relations for nearly three years, handling accounts across automobile, agri-commodity, fintech, FMCG and lifestyle sectors. He began his public relations career with Peregrine Public Relations in 2014.With Trustcraft PR, Kandhari aims to build an advisory that places reputation at the centre of business strategy, under the positioning: Reputation. Built to Endure.