Sequencr AI has appointed Paul Soon, former CEO of MullenLowe Singapore and China and McCann Singapore, as strategic advisor. With over 25 years of experience across advertising, digital marketing and integrated agency leadership, Soon will advise the company on its go-to-market strategy and product roadmap as it looks to expand AI adoption across PR and marketing operations.The appointment comes as Sequencr strengthens its AI-led communications capabilities for agencies and in-house teams. Soon will bring his experience in agency management, digital transformation and enterprise AI adoption to the company's efforts to integrate AI into communications workflows and business operations.From agency leadership to AI adoptionSoon brings extensive experience across the advertising and digital marketing ecosystem. He spent nearly eight years leading MullenLowe's Singapore and China businesses, overseeing commercial operations, digital capabilities and integration initiatives.In January 2026, he took over as CEO of McCann Singapore, where he led the integration of the businesses following Omnicom's acquisition of Interpublic Group. He exited the role in August 2026 and subsequently relocated to New York.His experience also includes founding MullenLowe's AI Council in 2023, which developed an enterprise AI adoption framework and governance approach for more than 200 practitioners across Singapore and China.Earlier, Soon served as CEO of XM Asia Pacific, part of JWT, where he expanded the digital agency network across six Asian markets. He has also held senior positions at POSSIBLE, Arc Worldwide and Saatchi & Saatchi.Strengthening Sequencr's communications technology capabilitiesSoon's appointment follows Jeremy Seow joining Sequencr as president and co-founder in October 2026. Seow previously served as regional COO of Allison Worldwide and held leadership positions at WE Communications, Zeno Group and Edelman.Sequencr operates Stratum, an agentic communications intelligence platform that uses AI agents, specialised models and real-time data to support media monitoring, stakeholder analysis and communications workflows. The company also offers consulting services focused on AI strategy, training and organisational transformation.Commenting on Soon's appointment, Seow highlighted his understanding of both business and technology, along with his experience leading agencies and navigating technological change.He said the appointment would help the company deliver greater value from AI adoption for brands and agencies across Asia Pacific and North America.