APRW has appointed Ng Chip Keng as Partner to lead its newly established corporate and financial communications practice. The move expands the agency’s advisory capabilities across capital markets, investor relations and reputation management as it marks its 30th anniversary.With over 30 years of experience across in-house communications and consultancy roles, Ng will advise boards and senior management teams on initial public offerings (IPOs), mergers and acquisitions, investor and analyst relations, and issues and crisis communications. His remit will include listed companies, financial institutions, family offices and private businesses.Strengthening corporate and financial advisoryThe newly established practice will bring together financial communications, stakeholder engagement, spokesperson preparation and advisory services for legally sensitive situations. It will complement APRW’s existing integrated communications capabilities, including its readiness and advisory arm, Knowledge Studio (APRW KnowS).Commenting on the appointment, Cho Pei Lin, Managing Partner, APRW, said: “We are delighted to welcome Chip to the APRW partnership. He has worked both in-house and in consultancy, and he brings the judgement boards and CEOs look for when the stakes are high, whether it is a listing, a deal or a dispute.”She added that the appointment forms part of the agency’s continued growth as it enters its fourth decade.Bringing financial communications expertiseBefore joining APRW, Ng held senior in-house communications positions at Sembcorp Industries and RHTLaw Taylor Wessing, alongside roles at global consultancies. His experience spans corporate reputation, financial transactions, C-suite advisory and stakeholder engagement. He also chairs the Professional Advisory Committee at the Singapore University of Social Sciences' Faculty of Communications & Film Studies.Speaking about the growing need for specialised financial communications counsel, Ng Chip Keng, Partner, APRW, said that increased scrutiny during major financial transactions and corporate disputes has made business and regulatory understanding essential for communications advisers.“In an IPO, an acquisition or a legal dispute, everything a company says is scrutinised by investors, regulators, employees and the media at once. Boards need advisors who understand the business and the deal, not just the message,” he said.The agency said the expansion reflects changing expectations of communications advisers as businesses navigate geopolitical uncertainty, market volatility and AI disruption, alongside increased scrutiny of corporate governance and sustainability.Singapore's position as a financial and wealth management hub, including the growth of its family office sector, is also contributing to demand for specialist corporate and financial communications services.Commenting on his decision to join the agency, Ng said: “What drew me to APRW is its 30-year track record, its partner-owner model and a culture where senior people stay close to the work. Singapore is growing as a financial and wealth hub. I see a real opportunity to help companies here and across the region build the trust they need to raise capital, grow and lead.”