Koh Mui Leng has joined Care for the Elderly Foundation (Singapore) as Assistant Director, Corporate Development, moving into a role covering corporate communications, branding, fundraising, partnerships, stakeholder engagement and organisational growth.The appointment extends Mui Leng’s career in communications, marketing and organisational development across the arts, higher education and social service sectors.She most recently served as Deputy Director, Corporate Communications at Montfort Care, where she was responsible for branding, media relations and stakeholder engagement, as well as strategic communications, executive messaging and crisis communications. She also worked on initiatives involving funders, donors, partners and the wider community. Earlier in her career, Mui Leng held communications and marketing roles across Singapore’s arts and education sectors. Records from the Singapore Chinese Orchestra identify her as Assistant Director, Marketing Communications. She has also held a communications role at the National University of Singapore Faculty of Law. A 2022 NUS-related announcement lists Koh Mui Leng as Senior Manager, Communications at the faculty. Her career has therefore spanned the performing arts, higher education and non-profit and social service sectors, with her more recent work increasingly focused on organisations serving communities and older people.At Care for the Elderly Foundation, Mui Leng takes on a broader corporate development remit. The Singapore-based organisation was established in 1992 and provides home-based medical, nursing and personal care services, as well as end-of-life care for elderly people. It has also expanded into community-based care through initiatives such as Family Haven. CEF is a registered charity and an Institution of a Public Character in Singapore, with its current IPC status extended through January 2028. With more than two decades of experience across marketing and strategic communications, Mui Leng’s new role brings together her communications background with fundraising, partnerships and organisational development in Singapore’s social service sector.(Source: telummedia.com)