Anchorpoint has appointed financial technology communications veteran Vivien Choi as its new Branding and Communications Lead in Hong Kong.In her new capacity, Choi will steer corporate communications, brand strategy, event management, and market positioning for the Hong Kong-licensed stablecoin issuer.Choi moves to Anchorpoint from digital asset custodian Hex Trust. Her professional background includes key marketing and communications roles at digital asset platforms OSL and OKX, as well as public relations agency experience with WE Communications."Great brands aren't built by talking about technology. They're built by helping people see possibility, understand value, and develop trust," Choi said regarding her appointment. "When innovation is communicated with clarity and purpose, adoption becomes a natural outcome."(Source: telummedia)