Campus Activewear, one of India’s leading sports and athleisure footwear brands, has appointed Muskan Grover as Manager – PR and Corporate Communications.In her role, Muskan will lead corporate communications, media relations, leadership positioning and strategic storytelling for the brand. She will also contribute to strengthening Campus Activewear’s corporate reputation and communication across its brand, business and stakeholder narratives.Muskan brings close to nine years of experience in public relations and corporate communications, with expertise spanning strategic communications, media relations, brand storytelling, leadership positioning and stakeholder engagement. Prior to joining Campus Activewear, she has worked with India’s leading communications agencies like Adfactors PR and Burson where she worked across consumer, corporate and lifestyle mandates. At Campus Activewear, she has been involved in driving communications around the brand’s rebranding, category expansion and key corporate narratives, while also working across leadership visibility, thought leadership, internal communications and the company’s LinkedIn presence.