ICCPL, an Indian-grown, large-sized public relations and integrated communications company specialising in real estate, retail and lifestyle communications, has added APEX Acreages Private Limited to its growing portfolio of real estate mandates.Under the mandate, ICCPL will lead the strategic public relations and communications mandate for APEX Acreages, with a focus on strengthening its corporate positioning, enhancing leadership visibility and building a stronger narrative around its expertise in the luxury and branded residences segment.Established in 2011, APEX Acreages is a premium real estate advisory, brokerage and consultancy firm based in Gurugram. The company states that its core expertise lies in luxury and branded residences, with a focus on delivering credible, transparent and high-value real estate transactions.The addition of APEX Acreages comes amid continued momentum for ICCPL’s real estate practice. Earlier this year, the agency added several prominent names to its portfolio, including CREDAI National, MUREC, GB Realty, Gillco Group and Numax, among others, further expanding its presence across diverse segments and markets within the real estate ecosystem.The mandate further strengthens ICCPL’s growing real estate practice and its engagement with companies operating across residential real estate, luxury and branded residences, advisory and allied segments.