Disha Sanghvi has joined Indian artificial intelligence company Sarvam as Brand & Communications Lead, marking her move into the AI space after a career spanning journalism, fintech and brand communications.Sanghvi began her career as a journalist at Mint, where she covered insurance and fintech regulation. She later moved into the businesses she had previously reported on, gaining experience across financial products and consumer communication.Prior to joining Sarvam, Sanghvi was associated with ZET, where she worked across brand, content, public relations and performance marketing.In her new role at Sarvam, Sanghvi will focus on building the company’s brand and communications strategy. She said her interest in the role was driven by Sarvam’s work in shaping India’s position in frontier AI.Throughout her career, Sanghvi has been guided by the instinct of “making the complicated feel obvious”, an approach she said is particularly relevant to the emerging AI industry.