The public relations landscape across New Zealand and Australia has experienced a significant shake-up with the official launch of Ground Control PR. The new agency is the result of a strategic merger between prominent New Zealand firms Common Ground and Dig.Operating seamlessly across the Tasman Sea, the newly formed consumer and technology PR specialist arrives on the scene with an already formidable roster of household-name clients. Among its foundational local partnerships are fitness giant Les Mills, iconic snack maker Griffin’s, and Star Group, the hospitality and restaurant division of DB Breweries. Furthermore, the agency has secured key Australian accounts, including educational platform 3P Learning, the Marine Stewardship Council, and promotional PR for Coca-Cola Oceania’s alcoholic ready-to-drink beverage portfolio.Behind the venture are co-founders Olivia Boswell and Leni Ma’ia’i, who have successfully consolidated their respective legacy client portfolios from Common Ground and Dig PR. This combined stable features a diverse mix of innovative brands, such as Boring Oat Milk, OPPO, Icehouse Ventures, Openstar, Outward Bound, Motion Sickness, and children's apparel brand Jamie Kay.According to Ma’ia’i, the agency's operational philosophy is anchored in the transformative power of compelling narrative, driven by the belief that an expertly told story has the capacity to reshape a commercial enterprise entirely."We possess an exceptional talent for building robust products and enterprises in this corner of the globe, yet we have historically been less adept at broadcasting those success stories," Ma’ia’i explained. "Our role is the most rewarding part of the equation: stepping in to illuminate the remarkable work already underway and amplifying its market impact."He further emphasized that the agency's core methodology draws heavily from journalistic principles, noting that both predecessor firms built their reputations on rigorous inquiry, a dedication to authenticity, and a sharp intuition for audience engagement. These journalistic hallmarks, he asserts, serve as a potent engine when applied within modern public relations strategies. ((Pictured L - R: Leni Ma’ia’i and Olivia Boswell)(Source: telummedia)