Prachi Kaushik has joined Schneider Electric as Deputy General Manager, Corporate Communications. She announced the move last week, marking a new chapter in her communications career.In her new role, Kaushik will work on corporate communications for Schneider Electric, a global energy technology company focused on electrification, automation and digital intelligence.Sharing the move, Kaushik said she was drawn to the breadth of Schneider Electric’s work across industries, businesses and homes, particularly its focus on efficiency and sustainability. She described the opportunity as a communications brief with significant scope for storytelling and narrative building.Kaushik joins Schneider Electric after serving as Head of PR and Integrated Communications at Signify, where she worked from January 2024 to August 2026. At Signify Greater India, she led PR and integrated communications, working with leadership on brand narrative, corporate reputation and industry positioning. Her responsibilities included media engagement, CEO and CXO communications, leadership visibility and integrated campaigns.Before Signify, Kaushik was Head of PR and Communications at Haier Appliances India, where she led corporate and brand communications across product innovation, corporate reputation and leadership visibility. She also built and institutionalised the communications function at the company.Prior to Haier, Kaushik spent close to three years at OPPO as Manager, Product PR, managing communications for its flagship smartphone portfolio, product PR strategy for launches and brand campaigns, as well as media and influencer engagement.Her earlier experience includes a stint at Genesis BCW as Account Manager, where she worked on the Maruti Suzuki account, managing PR strategy, media engagement, product launches, spokesperson strategies and story pipelines.Kaushik began her agency career at Edelman, working across automotive accounts including TVS, Nissan, Jaguar Land Rover and Tata Motors. She also spent time supporting Nissan’s communications team.She started her communications career at Perfect Relations in 2016, working across FMCG, CSR and corporate mandates and supporting media relations, campaign execution, strategic planning and client servicing for brands including Walmart, Dabur, Dish TV, Airtel and Google.