ASPR Communications has appointed Priya Mishra as  Business Development Manager. In her new role, Mishra will lead  business development initiatives for the agency across India, Dubai and other key markets.Startupbusiness resourcesMishra will focus on expanding ASPR Communications’ client portfolio and strengthening its presence across multiple service verticals.She brings experience across media and communications, having worked with news channels and PR agencies in India. With an engineering and communications background, Mishra also has an interest in technology, sustainability and emerging business trends.Commenting on her appointment, Priya Mishra, Business Development Manager, ASPR Communications, said, “Joining ASPR is an exciting opportunity to bring together my experience across media and communications with my interest in building businesses. I see a strong opportunity to work closely with founders and brands, understand the challenges they face in building visibility and growth, and connect them with the right communication solutions. I look forward to building meaningful partnerships and contributing to ASPR's next phase of growth.”Sakshi Singh, Founder, ASPR Communications, said, “Priya's appointment comes at a time when the communications landscape is changing rapidly, with new platforms, audiences and business models reshaping how brands build relevance. We are excited to have her bring a fresh perspective to ASPR and contribute to how we anticipate these shifts, experiment with new approaches and stay ahead of what the market will demand next.”ASPR Communications currently offers services across PR, corporate communications, influencer marketing, social media, digital marketing and performance marketing.

In a move that has quickly become the talk of the office, Sakshi Singh, Founder and Director of ASPR Communications, has announced a company-wide holiday on July 30th, timed to coincide with one of the year's most anticipated theatrical releases. As part of the initiative, ASPR Communications will also reimburse movie ticket costs for every employee who chooses to attend a screening.The decision follows weeks of growing enthusiasm among staff, with conversations about the film's release spilling into break rooms, internal chat channels, and everyday water-cooler talk. Rather than let the moment pass, Ms. Singh saw an opportunity to convert genuine employee excitement into a meaningful, shared experience for the entire ASPR Communications team."We are always looking for ways to connect with what our people genuinely care about," said Sakshi Singh, Founder and Director of ASPR Communications. "When we saw how much excitement this release was generating across teams, it felt like the right moment to do something different, not just acknowledge the moment, but actually give our people the time and support to enjoy it."The initiative includes two core components:Company-wide holiday: Every employee, across all departments and levels, will receive a fully paid day off on July 30th.Movie ticket reimbursement: Employees who choose to watch the film will have their ticket costs reimbursed, with claim instructions to be shared directly by the ASPR Communications HR team.Employee response to the announcement has been overwhelmingly positive. Several staff members noted that the gesture reflects a broader shift in how the company approaches culture and morale, treating shared cultural moments as opportunities for genuine connection rather than routine calendar events."It is not every day your workplace treats a movie release like a company holiday," said one employee. "It made us feel seen."Ms. Singh has indicated that this initiative is part of a broader effort at ASPR Communications to introduce more employee-centered perks throughout the year, with additional culture-driven programs expected to be announced in the coming months.