Ariff Communications has announced a series of new client wins and partnership renewals, including a one year communications mandate from JETOUR Malaysia.As part of the appointment, the agency will support JETOUR Malaysia's communications efforts, with a focus on strengthening the automotive brand's visibility and brand awareness in the local market.The agency has also renewed its partnership with the Hong Kong Tourism Board for another two years. The renewed mandate will see Ariff Communications continue supporting the tourism board's communications efforts in Malaysia from 2026 to 2028. Over the past year, the agency has worked on media engagement, influencer collaborations and market led storytelling initiatives for the tourism board.In addition, Ariff Communications will continue its partnership with Hisense until 2027, extending its role in managing the brand's communications in Malaysia.Commenting on the developments, Aisya Hashim, Director at Ariff Communications, said, "Brands today are not only looking for visibility. They are looking for relevance, trust and communications that can move with the pace of culture."She added, "These wins and renewals mean a lot to us because they reflect both new confidence in our capabilities and the trust we have built with long term partners. Whether we are working with an automotive brand, a tourism board, an airline, a consumer technology company or an F&B brand, our role remains the same: to help brands tell stories that matter to the audiences they serve."