Dairy Australia has named independent communications agency Keep Left as its public relations and influencer agency of record following a competitive pitch process.The three-year partnership will see Keep Left lead the organisation's community marketing communications, delivering integrated PR strategy, earned media, influencer engagement and reputation-building initiatives designed to strengthen public trust in Australia's dairy industry.The agency will support Dairy Australia in promoting the value of locally produced dairy while engaging consumers through strategic storytelling and community-focused campaigns.Commenting on the appointment, Gillian Gosling, Head of PR at Keep Left, said the partnership reflects the agency's expertise in developing communications programmes that create meaningful connections between organisations and the communities they serve.She said Dairy Australia plays a vital role in supporting one of the country's most important agricultural sectors while helping Australians better understand the nutritional and economic value of dairy products. Gosling added that Keep Left will apply its proprietary "cultural frame" methodology to identify authentic opportunities that build trust, strengthen community connections and reinforce confidence in locally produced dairy.The agency said the integrated programme will combine public relations and influencer engagement to encourage more Australians to choose local dairy products while enhancing the industry's reputation over the long term.Dairy Australia is the national services body for the Australian dairy industry, working with farmers and industry stakeholders to improve farm profitability, sustainability, market development and consumer engagement across domestic and international markets.