Mazarine, the independent global creative group founded by Paul-Emmanuel Reiffers, has acquired international PR and digital communications agency Bacchus, strengthening its integrated offering for luxury, fashion, art and culture brands.The acquisition adds Bacchus' expertise in corporate and consumer communications, reputation management and crisis communications to Mazarine's portfolio, enabling the group to offer clients a more comprehensive suite of creative, strategic communications and brand engagement services.The partnership also enhances Mazarine's ability to engage Very Important Clients (VICs) by leveraging Bacchus' network of Ultra High Net Worth (UHNW) individuals. Together, the companies will support events produced by Mazarine and its subsidiaries—including Mazarine Experience, La Mode en Images and Arter—while developing strategic communications programmes to identify, attract and engage influential audiences.Commenting on the acquisition, Paul-Emmanuel Reiffers, Founder and CEO of Mazarine Group, said: "Bacchus is the ideal Public Relations and VIC partner; our complementary areas of expertise and our expanded international reach allow us to go even further for the luxury clients we share. We will be the first to offer creative and communications services combined with VIC engagement. Our understanding of the global market and our strengthened presence enable us to adapt effectively to evolving target markets and behaviours. Our shared ambition was clear from our very first meeting, and I am delighted to welcome all the teams into our group."Anouschka Menzies, Co-founder of Bacchus, said the deal creates a differentiated proposition for luxury brands navigating an evolving communications landscape."In an ever-changing luxury communications landscape, the ability to influence audiences directly while building compelling brand narratives is critical to delivering meaningful commercial impact. Since inception, this has been precisely where Bacchus excels. Joining Mazarine gives us an advantage that other agencies cannot replicate. Strategic introductions and access to influential audiences have always been an essential part of our advisory offering. Our UHNW network is as valuable as our trusted relationships with senior editorial leadership internationally."Founded in London in 1998 by Anouschka Menzies and Charlotte Lurot, Bacchus is today led by the two founders alongside Co-CEO Daize Washbourn. The agency advises luxury brands, hospitality companies, destinations and cultural organisations on strategic communications, corporate reputation and brand positioning.Its client roster includes Diageo Luxury Group, Four Seasons, Red Sea Global Residential, Six Senses, Technogym, RH, Auberge Resorts Collection, the Victoria & Albert Museum, Zuma Group, Discovery Land Company, Global Design Forum, London Design Festival, London Fashion Week and Monte-Carlo Société des Bains de Mer.The acquisition reflects a broader trend of consolidation in the luxury communications sector, as agencies seek to combine creative expertise, strategic advisory services and access to influential global audiences under a single integrated offering.