BigEndian Semiconductors has appointed Abhishek Lakhera as its Marketing Communications Manager. In this role, Lakhera will lead the company's marketing communications efforts as it advances its work in indigenous Vision AI chip development.Lakhera has relocated to Bengaluru for the role, marking a new phase in his career after working across communications, marketing, public relations, and content.Before joining BigEndian Semiconductors, Lakhera served as Communications Manager at Versuni, where he worked for nearly one and a half years. Prior to that, he spent over four years at Jajabor Brand Consultancy as Business Unit Lead for Venture Capital & Emerging Tech, leading communications initiatives in the startup and technology ecosystem.Earlier in his career, Lakhera worked as an independent content writer, creating research driven content for corporate clients across websites, blogs, and reports. He also gained experience through internships at Value 360 Communications and News Trust of India, where he developed a foundation in public relations, media writing, and editorial content.Sharing the update on LinkedIn, Lakhera said he chose the move to step outside his comfort zone and embrace new challenges. He added that joining BigEndian Semiconductors presented an opportunity to work on areas he had not explored before and contribute to the company's growth journey in the semiconductor space.