Australian member-owned organisation The NRMA has appointed Neeley Williams as Senior Brand Communications Manager, strengthening its communications leadership as the organisation continues to expand its mobility, tourism and member services portfolio.Williams joins The NRMA after serving as Communications Lead for Australia, New Zealand and Papua New Guinea at The Coca-Cola Company, where she led strategic communications across multiple markets for one of the world's largest beverage companies.She announced the move via LinkedIn, marking the latest step in a communications career spanning both in-house and agency leadership roles.Before joining Coca-Cola, Williams built her expertise in corporate communications and public relations at Sefiani Communications Group and Hill+Knowlton Strategies, advising clients across consumer, corporate and brand communications.In her new role at The NRMA, Williams will oversee senior brand communications initiatives, supporting the organisation's marketing, reputation and stakeholder engagement efforts.Founded more than a century ago, The NRMA has evolved from a roadside assistance provider into one of Australia's largest member-owned organisations, with businesses spanning roadside assistance, insurance partnerships, electric vehicle charging, holiday parks, travel, hospitality and tourism. The organisation has also been investing in sustainable mobility solutions and EV infrastructure as Australia accelerates its transition towards cleaner transport.Williams' appointment comes as organisations increasingly seek communications leaders with experience across both multinational brands and agency environments to help navigate evolving stakeholder expectations, integrated brand storytelling and reputation management.