Arushi Maheshwari has been appointed Director of Communications, Asia at Live Nation, strengthening the live entertainment giant’s communications leadership across one of its fastest-growing regions.Based in Singapore, Maheshwari will lead strategic communications, media relations, crisis communications and stakeholder engagement initiatives across Asia. Her appointment comes as Live Nation continues to expand its footprint across the region, driven by strong demand for live music, festivals and large-scale entertainment events.Maheshwari brings more than 13 years of experience in corporate communications, reputation management and public relations. She joins Live Nation after holding communications roles at Netflix, where she was part of the streamer’s communications team in Asia, as well as at BookMyShow and Grab. Her career spans the entertainment, technology and consumer sectors, with expertise in brand storytelling, executive communications and issues management.Maheshwari’s appointment comes at a time when Asia is becoming an increasingly important market for global live entertainment companies. Live Nation has expanded its presence across key markets including India, Southeast Asia, Japan and South Korea, capitalising on growing demand for international concerts and music festivals. The company has also deepened its ties with the Indian market through partnerships with BookMyShow, including the launch of the Asian edition of the globally recognised Lollapalooza festival in Mumbai.In her new role, Maheshwari will be responsible for shaping Live Nation’s corporate narrative across Asia, supporting business growth, artist-related communications and reputation management efforts in a rapidly evolving entertainment landscape.