Spotify has appointed Aditi Shorewal as Head of PR and Communications for India.Shorewal joins the audio streaming platform from Tinder, where she served as Communications Lead for India and Korea, overseeing communications strategy across the two markets.She brings more than 15 years of experience spanning corporate communications, media relations, content marketing, journalism and digital strategy. Before Tinder, Shorewal was Head of Communications and Content Marketing at Eventbrite. She also spent three years at X (formerly Twitter), leading communications and social media marketing initiatives.Earlier in her career, she held roles at NDTV, Times Internet and The Times of India Group, working across social media, digital product development, reporting and editing. She has also worked with international communications firms 4media Group UK and TheNewsMarket.Announcing the move on LinkedIn, Shorewal said she was looking forward to working with creators, artists and partners to tell stories that "spark conversations, shape culture and connect people in India and beyond."The appointment comes as Spotify continues to strengthen its presence in India, one of the world's fastest-growing audio streaming markets, where podcasts, regional music and creator-led content are becoming increasingly important drivers of user engagement.