Balkrishna Industries (BKT) has appointed Yamini Gharge as Deputy General Manager, Media Planning and PR for its India operations.In her current role, Gharge leads the company’s media transformation and public relations mandate, focusing on brand visibility, corporate credibility, and stakeholder engagement across B2B and B2C categories.Based in Mumbai, she oversees integrated media strategy, corporate communications, media investments, and reputation management in line with BKT’s long-term growth objectives in India.Gharge brings over 18 years of experience across marketing, communications, and media leadership. Her expertise spans sectors including FMCG, consumer durables, retail, infrastructure, and manufacturing.Before joining BKT, she held senior leadership positions at media networks such as Mindshare (GroupM), Madison Media, and Wavemaker. Throughout her career, she has worked across media planning, communications, and content-led brand initiatives while leading teams and collaborating with business leaders on growth-focused strategies.