Publicis Groupe Indonesia has acquired Inter Pariwara Global and iLab Indonesia, strengthening its media capabilities and expanding its presence in Indonesia.The agencies will be integrated under Spark Foundry Indonesia, adding around 150 media professionals to the network and broadening its offering across global and local client portfolios.The acquisition is part of Publicis Groupe’s strategy to combine local market expertise with its global capabilities in data, technology, and innovation to deliver more integrated solutions for clients in Indonesia.Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia, said the acquisition reflects the group’s continued commitment to the Indonesian market.“Indonesia is one of the most important and high-potential markets in Southeast Asia, and this acquisition reflects our continued commitment and optimism for its future at a time when much of the industry seems focused on divestment,” said Randhawa.“This allows us to combine deep local expertise with the full power of our global capabilities in data, technology and innovation. Together, we are building a stronger, more future-ready offering for our clients,” she added.The transaction remains subject to customary closing conditions.The acquisition builds on Publicis Groupe’s wider investments across Southeast Asia, including Lotame in the data and identity space, HEPMIL in influencer marketing, and its AI initiatives such as the APAC AI Hub developed in partnership with the Singapore Economic Development Board.Globally, Publicis Groupe has also expanded its AI and data-focused capabilities through acquisitions including LiveRamp in a US$2.2 billion all-cash deal. The move follows its earlier acquisition of Epsilon in 2019, aimed at strengthening its identity and first-party data infrastructure.