Prius Communications has strengthened its senior leadership team with the appointment of veteran industry professional Sanjay Sharma as Director – PR, In his new role, Sharma will oversee strategic public relations mandates across the group’s two key verticals — Prius Brand and Business Partners and Prius Healthcare — with a focus on media relations, corporate reputation, brand advisory, stakeholder engagement, and integrated PR strategy.Sharma brings with him over three decades of rich experience across advertising, corporate communications, marketing communications, brand management, media relations, and journalism. An alumnus of the Indian Institute of Mass Communication (IIMC), he has also had international exposure and is widely networked across the media, corporate, and public relations ecosystem.During his distinguished career, Sharma has held senior leadership and communications roles across several reputed organisations, including Indian Airlines/Air India, Dalmia Group, Jindal Group, Birla Group, The Hindustan Times Group, and ITV Network. His professional journey also includes his association with All India Radio as an English newsreader, reflecting his strong command over language, media understanding, and public messaging. His understanding and exposure in domains like civil aviation, aerospace, defence, real estate, infrastructure, education, and media makes him stand apart from the rest among others.Speaking on his new role, Sanjay Sharma, Director – PR, Prius Communications, said, “I am pleased to join Prius Communications at an important stage of its growth journey. Communication today is not only about visibility, but about building credibility, trust, and meaningful engagement with stakeholders. Prius has built strong capabilities across healthcare, corporate reputation, and brand communications, and I look forward to contributing to its continued growth and impact.”Welcoming him to the leadership team, Baldev Raj, Founder & CEO, Prius Brand and Business Partners, flagship of Prius Communications, and Chairman, Public Relation Council of India – Delhi Chapter, said, “We are delighted to welcome Sanjay Sharma to Prius Communications. His vast experience, deep media understanding, and strategic PR expertise will further strengthen our leadership team. As we continue to expand Prius Brand and Business Partners and Prius Healthcare, his guidance and counsel will add immense value to our clients, teams, and long-term growth vision.”With Sharma’s appointment, Prius Communications aims to further strengthen its senior leadership, enhance strategic PR counsel for clients, and deepen its engagement across media, corporate, healthcare, and reputation-led mandates.