Ward Marketing Group has appointed Will Collie to lead the launch of The Advisory Ward, a corporate and strategic communications advisory offering.The new entity has been created in partnership with group CEO Stuart Black and is aimed at providing senior communications counsel to organisations across pharmaceutical, biotech, consumer wellness and healthcare sectors.Collie will work with Black and the broader leadership team to build the advisory, which will operate alongside the group’s existing agencies, including Ward6, Ward7, The Engagement Ward and 66South.According to Black, the move reflects increasing demand for strategic communications support within the healthcare sector.Collie said the decision to collaborate on the new venture builds on a long-standing professional relationship with Black.The Advisory Ward will focus on areas including corporate reputation, brand and product communications, media strategy, patient advocacy engagement and issues preparedness.Collie joins the group following leadership roles in communications, including his tenure at Edelman, where he advised healthcare and life sciences organisations across Australia and international markets.He noted that the launch aligns with evolving expectations around communications in the healthcare sector, where organisations are engaging more consistently with stakeholders.