Forward, the Australian consumer PR agency founded by Fergus Kibble, has been relaunched following a period of inactivity after its previous acquisition and subsequent corporate developments.Kibble, who originally built and led the agency before selling it in 2023, has reacquired the Forward brand and intellectual property to restart operations.As part of the relaunch, Forward has announced a strategic partnership with Two Palms Media, a social-first creative agency founded by Ed Ringwood. Both agencies will operate in a co-located setup in Sydney, with integrated delivery across earned media, social strategy, creative production and influencer engagement.Forward was established in 2012 and has previously worked across campaigns for brands including Dove, KitKat, Uncle Tobys, Nescafé, Ben & Jerry’s, Lynx, Lindt and the Dry July Foundation.According to Kibble, the relaunch is focused on combining earned media capabilities with social and influencer-led execution to match faster content cycles and evolving audience behaviour.Representatives from Two Palms Media noted that the collaboration is designed to align PR and social functions more closely, enabling faster response to cultural moments and real-time engagement.The combined offering includes communications planning, earned media relations, reputation and issues management, social strategy, content production, influencer engagement, and experiential activations. The teams are already working on joint projects following the partnership announcement.