Pax8 has appointed Vanessa Cremona as its communications lead for the Asia-Pacific region, based in Sydney, Australia.In her new role, Cremona will oversee internal and external communications across APAC, including public relations. Her remit spans key markets such as Australia, New Zealand, Singapore, Malaysia, Indonesia, the Philippines, Thailand and Hong Kong.Cremona said she will work closely with regional leaders and cross-functional teams to plan and deliver consistent messaging across the region as the company continues to expand its presence.Prior to joining Pax8, Cremona was with Rackspace Technology, where she served as head of communications and brand for APAC. During her tenure, she led communications across the region and contributed to initiatives including messaging development, brand work and organisational communications.Her earlier experience includes roles at Bauer Media Australia, CMMA and Greece and Mediterranean Travel Centre.At Pax8, Cremona said she is focused on supporting the company’s communications efforts as it scales in the region and on shaping its messaging across markets.