CHAGEE has appointed Evelyn Tay as senior director of communications and public affairs.Tay shared the update on LinkedIn, noting that she has taken on the role following a period of consulting work.In her new position, she will focus on shaping narratives around CHAGEE’s agriculture ecosystem, baristas and customers.Tay brings over two decades of experience across communications, public affairs and corporate strategy in the APAC region.Prior to joining CHAGEE, she worked as a senior advisor and consultant. Earlier, she served as vice president of communications, public affairs and sustainability, APAC at foodpanda, where she led corporate communications, public policy, regulatory affairs and sustainability initiatives across multiple markets.Her previous roles also include communications and PR director, APAC at Tesla in Hong Kong, and head of communications, APAC at Uber.She has also held the position of corporate marketing director at SPTS Technologies, where she led global PR and corporate marketing initiatives.