Alvarez & Marsal has launched a Reputation Advisory practice, aimed at supporting organisations during periods of heightened scrutiny and complex business situations.The new offering will focus on helping clients manage stakeholder engagement, address reputational risks and navigate critical moments including restructuring, disputes, transactions and transformation.The practice will be led by Rob Mindell, who joins as Managing Director based in London. He will be responsible for building and leading a senior team across the EMEA region. Mindell joins from FTI Consulting, where he was Senior Managing Director and co-led the London Crisis & Disputes practice.A London-based team of senior advisers will work alongside the firm’s existing restructuring, disputes, transactions and transformation practices to provide integrated advisory support.New team members include Balihar Khalsa, previously in senior communications roles at ITN; Rupert Bhatia, formerly with DRD Partnership; Monique Kilpatrick, previously at Kekst CNC and Camarco; and Danny Read, who joins from Man Group.The practice will also be supported by senior advisers including Oliver Shah, former Associate Editor at The Sunday Times, and Matt Warman, who previously served as Minister of State at the UK Department for Digital, Culture, Media and Sport and as Technology Editor at The Telegraph.According to the company, the new practice is designed to help organisations maintain control and manage perceptions during high-stakes situations, where reputational factors can influence outcomes.The launch forms part of Alvarez & Marsal’s broader efforts to expand its advisory capabilities across regions and service lines.