Bastion has appointed Peter Filopoulos as Managing Director, Experience, based in Sydney.In this role, Filopoulos will lead the agency’s experiential, partnership and sponsorship offerings across its client portfolio. He will report to group CEO Cheuk Chiang.Filopoulos brings more than two decades of experience across sport, entertainment, media and major events. His work has focused on commercial growth, partnership development and audience engagement.Most recently, he has been consulting with Canadian Soccer Media & Entertainment, supporting brand, marketing and commercial strategy across Canada Soccer’s professional football and media platforms.He previously served as Chief Customer, Brand and Marketing Officer at Football Australia, where he led customer, brand, marketing and communications strategy. During his tenure, he was involved in initiatives related to national teams including the CommBank Matildas and Subway Socceroos, as well as the FIFA Women’s World Cup Australia and New Zealand 2023.Bastion stated that Filopoulos has secured significant sponsorship and partnership value over the course of his career while leading brand and commercial initiatives.Commenting on the appointment, Chiang said Filopoulos’ experience across sport, entertainment and major events would support the continued development of Bastion’s experience-led offering.Filopoulos noted that the role presents an opportunity to further develop the agency’s capabilities across experiential, partnerships and audience engagement.The appointment comes as Bastion continues to expand its integrated offering across advertising, experience, media, insights, digital and communications.