Carolin Wiken has joined Kekst CNC, part of Publicis Groupe, as Director in its Stockholm office.Wiken brings experience in corporate and financial communications, with a focus on healthcare, life sciences and consumer sectors. She has held in-house leadership roles at Bayer and Pfizer, and most recently served as Partner at Geelmuyden Kiese, where she was also CEO of the firm’s Swedish operations.Her expertise spans strategic positioning, crisis management and stakeholder engagement, particularly in regulated environments. Based in Stockholm, she will work with teams across Kekst CNC’s global network on healthcare and life sciences mandates.Veronica Råberg-Schrello, Partner and Managing Director at Kekst CNC Stockholm, said Wiken’s experience across in-house and advisory roles will support the firm’s healthcare and life sciences offering.Commenting on her appointment, Wiken said she looks forward to contributing to the firm’s work in healthcare and life sciences, as well as supporting clients across complex communications situations.As of April 1, 2026, the Stockholm leadership team includes Veronica Råberg-Schrello, Malin Lundin, Henrik Nilsson, Stefan Nerpin, Carolin Wiken, Eva Widner and Veronica Ekstrand.