Florian Laudan has been appointed Vice President of Public Relations, Press, Sustainability and Politics at Porsche AG.He succeeds Sebastian Rudolph, who has moved to focus on Corporate Communications at Volkswagen AG.Laudan joins Porsche from ZF Friedrichshafen AG, where he most recently served as Senior Vice President for Corporate Communications and Marketing.He brings extensive experience across communications and leadership roles within the automotive sector. Over the course of his career, Laudan has held positions at Mercedes-Benz Bank AG and Daimler Truck AG. He also worked in India and Japan with Daimler Truck Asia, before moving to the company’s headquarters to lead PR and Internal Communications for Trucks and Buses.At ZF Friedrichshafen, he initially led communications for the Commercial Vehicle Division before taking on a broader role overseeing Corporate Communications and Marketing.Commenting on the appointment, Michael Leiters said Laudan brings extensive industry expertise and international experience, adding that his capabilities will support Porsche’s communications during its ongoing transformation.