Manuj Tuteja has joined YAAP as Director – Influencer Marketing, marking a new chapter in his career in integrated communications and creator-led brand strategy.Announcing the move, Tuteja said, “I’m thrilled to share that I’ve joined YAAP as Director – Influencer Marketing!” He added that he is “looking forward to building, learning, and creating meaningful impact in this exciting new chapter.”Tuteja brings experience across public relations and influencer marketing, with a strong focus on integrated campaign strategy and execution. Prior to YAAP, Tuteja served as Head of Public Relations & Influencer Marketing at Team Pumpkin, where he led multi-platform campaigns and worked with clients including Taj Hotels, ITC, Mankind Pharma, and Unicharm Group.During his tenure, Tuteja conceptualised and executed high-impact campaigns, combining storytelling and influencer engagement to drive visibility and reach across channels, while also mentoring teams and strengthening campaign delivery.Earlier, he worked at Pollen, leading influencer campaigns for brands such as Dabur and DS Group, and began his career in public relations with roles at Blue Lotus Communications and Team Pumpkin.Tuteja’s appointment underscores YAAP’s focus on strengthening its influencer marketing capabilities as brands continue to invest in creator-led engagement and content-driven communication strategies.